PPC Training in Mohali provides the best PPC training with experienced PPC professionals trainers, who will help the students to learn PPC by making it lightweight to the corporate standards that will help students to be prepared for the goal. We at PPC Training in mohali, the best institute for PPC, help students to learn PPC with the help of live base projects. It is one of the most acceptable PPC Training Institute in Mohali providing hands on practical knowledge and full time job assistance with both basic and advanced training courses in the top most MNCs.

At PPC Training Institute in mohali, we help students to understand the basics and advanced concept of PPC, we prepare them for a successful career. We have successfully trained thousands of students in Mohali and have been able to turn ourselves into an institute for the best PPC Training Institute for PPC. PPC Training in Mohali is managed by experts with years of experience in managing real time PPC projects. Our experienced professionals have created our PPC Training syllabus to match with the real world requirements and leading Industry standard.

PPC Training in Mohali implements a sweet blend of a PPC learning program and practical sessions to give our students optimum subjection that support in transformation of students into experts. With world-class infrastructure and latest facilities, we are the best institute for PPC. We prepare thousands of students for the PPC Classes in Mohali at reasonable fees that are designed as per the student requirements.

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What is PPC?

Pay-per-click (PPC) is an internet advertising type used to drive traffic to websites, in which an advertiser pays a publisher when an ad is clicked.

Pay-per-click is commonly connected with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers normally offer keyword phrases related to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In disparity, content sites commonly charge a fixed price per click rather than use a desiring system. PPC display advertisements, also known for banner ads, are shown on websites with relevant content that have agreed to show ads and are generally not pay-per-click advertising. Social networks such as linkedin, pinterest, twitter and facebook have also acquired pay-per-click as one of their advertising types. The amount advertisers pay depends on the publisher and is generally driven by two major kinds: quality of the ad, and the maximum bid the advertiser is ready to pay per click. The higher the quality of the ad, the lower the cost per click is charged and if lower the quality of the ad, the higher the cost per click is charged.

PPC Course Content or Syllabus

An Introduction to pay per click marketing

  1. What is Pay per Click Marketing?
  2. What type of a Pay Per Click Ad should Look Like?
  3. The Origins of Pay per Click Marketing
  4. The Advantages of Pay per Click Advertising
  5. List of Major Pay per Click Search Engines
  6. Other Pay-Per-Click Providers
  7. Further Reading

Pay Per Click Campaign Preparation

  1. Success Using Pay Per Click Search Engines
  2. Before You Start
  3. Requirements Gathering
  4. You’re Now Prepared
  5. Pay For Performance Search Engine Models
  6. Microsoft adCenter
  7. Google AdWords
  8. Features of Google AdWords Google AdWords Terminology
  9. Clicks vs. Impressions
  10. AdWords Account Creation
  11. AdWords Distribution Channels
  12. The Google Network
  13. The Google Search Network
  14. The Google Content Network
  15. AdWords Location and Language Targeting
  16. AdWords Region and City Targeting
  17. AdWords Customized Targeting
  18. The Benefits of AdWords
  19. AdWords Editorial Policy
  20. Further Reading

PPC Campaign Conversion and ROI Measurement

  1. What is a Conversion?
  2. What is ROI?
  3. Set Goals for Your Site
  4. Create Navigation Pathways
  5. Tracking Your Visitor Activity
  6. Tracking URLs
  7. Tracking Your Sales / Conversions
  8. How to Calculate Your ROI
  9. Key Site Metrics to Look At Regularly
  10. Further Reading
  11. Final Exam

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Landing Page Creation for PPC Campaigns

Features of an Effective Landing Page

  1. Reinforced Ad Message
  2. Punchy Headings
  3. Short Paragraphs
  4. Enticing Copy
  5. Few Distractions
  6. Compelling Images
  7. Calls to Action
  8. Important Content “Above the Fold”
  9. Testimonials
  10. Established Visitor Trust
  11. Foolproof Conversion Process
  12. Tested, Tweaked and Tested Again
  13. Landing Page Case Study
  14. To Sum Up
  15. Further Reading

Keyword Research for PPC Campaigns

  1. What is Keyword Research?
  2. Why is Keyword Research So Important?
  3. Before You Start
  4. Create a Seed List
  5. Qualify Your Search Terms
  6. Think Logically
  7. Research and Refine
  8. Be Generic, But Not Too Generic

An Introduction to Microsoft AdCenter

  1. MS AdCenter Account format
  2. A Typical AdCenter Ad
  3. MS AdCenter Account Creation
  4. The Microsoft Distribution Network
  5. Further Reading

How to Set Up an AdWords Account?

  1. Account Set Up Preparation
  2. AdWords Account Structure
  3. AdWords Account Creation
  4. Use of Multiple Campaigns
  5. AdWords Account Navigation
  6. Further Reading
  7. Assignment 2

Scope of PPC Course?

This PPC training class in Mohali will provide you with a step-by-step insight into preparing an impressive campaign and then review and optimizing your accounts to reach the best outcomes. Whether you are all things considered using AdWords for the very first time, or are already running accounts, this synergetic course will cover best practices, great tools, and the reports you will need to understand how your marketing is working as well as what might be improved.

When it comes to making a career in Internet Marketing, PPC is seen as one of the best. Almost all publishers depend on Advertising to earn money and almost all companies want to sell their products online. Someone with good skills in PPC sits in the middle of the process. In terms of the marketing production, most offline publications and offline marketing are very restraining. Not only Advertisers are not sure about how many people see their ads, getting correct data about Conversation Rates is almost impossible too.

Online Ads, on the other hand, provide a lot of control and they have been around here enough to let businesses be comfortable spending money on it. Considering these facts, a career in PPC will only be more valuable in the future.The Future Scope of PPC in India and all over the world is Huge. Pay per click is mentioned in paid advertising on the internet, though Google AdWords or Bing Ads. Advertisers have to pay a small fee each time one of their adverts is clicked. PPC professionals use their skill to advise on how to increase the results of a PPC campaign.

Various Job Profiles for PPC Experts

The PPC industry has evolved over a period of time and has given birth to many job profiles. Though there are many classification attainable for these profiles, the key job profiles are as below:

PPC Executive

PPC executive is the entryway job in the PPC industry. PPC executive works to practically contraption all the campaigns, perform campaign modification and generate reports. This role is a running role and entails a lot of practical knowledge of the platform.

PPC Specialist

A PPC specialist works closely with the account manager to realize all the PPC optimization ideas. The responsibilities of this role are to understand optimization ideas with the account manager, do the need data analysis and practically apply the strategy to test and optimize campaigns.

PPC Account Manager

PPC Account Manager will be responsible for the overall functioning of PPC campaigns for the client or in-house company. The key responsibilities of this position are to make sure smooth sailing of existing campaigns by structuring proper reporting methodology, recognize & launch new campaigns as per business necessity and begin and monitor campaign improvisation ideas to deliver better ROI.

How do we provide placement after the completion of course?

While there are a number of institutes offering PPC Training, PPC Training in Mohali is one of the best PPC training with 100% placement support. We have a decent record for placing our students and have been placed in many IT firms and developing start-up companies. Our course is designed for beginners and gives hands-on practice where students can focus on solving PPC concepts easily. We have directed to remain in the top position. Our aim is to focus on creating a learning environment with comparatively less fees, tough well-defined course structures, well furnished Training labs, world-class infrastructure that overall helps students for a better learning. Tally Training in Mohali is the leader in placing students in the top MNCs. As we tied up with many MNC Companies and IT firms. We provide 1000+ jobs to the students. We assure you that you will get jobs for all the students.

Why did we choose us?

If You want to gain Knowledge about PPC Marketing, then you are at the right place. Pay Per Click is an Online form of advertising that helps to increase the sales by generating leads. The time when the Ads will be clicked and visitors visit your website, there will be a fee paid for per click to search engines who display your Ads. Improve your PPC skills by Taking a PPC training in Mohali. PPC Training in Mohali is the best institute for PPC Training, providing you with professional teaching with PPC professionals.

  • Our teachers have more than 7+ years of Experience.
  • Our trainers help you in making understanding the concepts easier with the Study material provided by them.
  • Both practical and Theory classes will be conducted and training for the exam will be given by our Experts.
  • After giving the Exam Certificate will be provided and that certificate will be useful for life time.
  • We provide 100% job placement to all the students after the completion of the course.

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